People have complained (or admired) Apple computer for its effective product launches and getting a great deal of excitement about upcoming or just released products. This has not escaped the watchful eye of the onion. Probably a quarter of the people in my office already have the iPhone.

And yet truth is at least as strange as fiction as I saw this teaser at the top of another commuter’s paper today: “Apple ready to announce what’s next.” Notice it’s not “Apple announces what’s next.” Nor even “Apple going to announce what’s next.” Just that they’re ready to announce it.

The SF Chronicle has often invited me to write a parody news paper using their actual headlines, but as you can see, sometimes they just make it too easy.